If You Take the Google Adwords Certification Exam and Fail

Why practice you need a Google Ads certification study guide ? Easy: because you lot need to pass your Google Ads Certification exams !

Whether you're a newbie studying to make a career in online advertising or a marketing professional wanting to brush up on your paid marketing skills, Google Ads certification is a great place to get started.

When you're certified by Google, information technology shows everyone that yous are an expert in the field. Information technology is a marking of distinction that lets people know they can trust an advertiser.

But nailing the Google Ads certification exams is no piece of cake chore. That's why nosotros created this study guide!

They need knowledge and practical experience in every aspect of digital advertising, including best practices for managing and optimizing Google Ads campaigns.

You'll need to prove that you non only sympathize how to run your own advertising campaigns but also the underlying causes for their success or failure.

Let's go into the details.

What Is the Google Ads Certification?

The Google Ads certification is a professional accreditation offered by Google. Those who receive information technology must demonstrate a high level of proficiency in their understanding of Google Ads.

According to Google:

A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.

The certification is available through Skillshop, Google's online preparation, and certification programme.

At that place are vi assessments available, each with corresponding courses and written report materials from Google.

• Google Ads Display Certification :

This cess tests your ability to create an advertising strategy for the Google Display network, including using Google Display to generate brand awareness, increase customer retention, and accomplish new and existing customers.

• Google Ads Search Certification :

This test examines how well you tin create Google Search campaigns and optimize them for conversions or other metrics based on your goals. It tests your use of Google Ad tools, like Smart Behest and Audience Solutions.

• Google Ads Measurement Certification :

In this test, you'll demonstrate how well yous can use Google Analytics to monitor campaigns and rails performance metrics such equally sales, app downloads, and lead generation.

• Google Ads Video Certification :

This assessment tests your ability to create and optimize video ad campaigns for YouTube and Google Video.

• Shopping Ads Certification :

This exam tests your cognition of successful Google Shopping ad campaigns, including demonstrating skill with Showcase Shopping ads and Smart Shopping campaigns.

• Google Ads Apps Certification :

This cess tests your ability to create, optimize, and clarify Google App advertising campaigns.

There's something else you need to know.

• You have 75 minutes to consummate each exam.

The exams range from 46 to 50 questions each.

• You take to score 80% or higher to laissez passer most of the exams.

The i exception is the Google Ads Apps certification test, which only requires a 70% to pass.

What if you neglect the test?

• You have to wait a full twenty-four hour period before you can accept information technology once more.

The best role?

• The assessments are all completely free.

One time you pass your exam, your Google Ads Certification is valid for a total year. At that point, you'll need to accept the test again to keep your difficult-earned certified bluecoat.

At present that yous're familiar with the certification, information technology's time to prepare to ace the examination!

How to Prepare for the Certification Test

The Google Ads assessments drill downward into specific areas of expertise, focusing on your power to competently serve ads in the Google Search Network, the Google Merchant Center, and on YouTube, as well equally target Brandish and Mobile ad campaigns.

This is no pocket-size undertaking yous're nigh to embark on, and so let's make sure yous're 100% prepared.

Step 1: Get On-the-Chore Experience

This is the first thing Google recommends to prepare for their certification:

We recommend that you have on-the-job experience using Google Ads. Yous should be familiar with online advertisement concepts and best practices, and should have feel managing different types of Google Ads campaigns.

To pass any of the Google Ads certification exams, you need to not only empathize the underlying theories backside online advertising but also be able to create, serve, analyze, and optimize existent-life ads as well. These tasks are much easier if you lot accept firsthand experience with Google Ads. And if you're familiar with the platform, you'll have a sense of your strengths and weaknesses with the tool and know what topics you need to study.

Footstep ii: Choose Your Google Ads Certification Exam

If you're not sure which assessment to pick, the Google Ads Search and Display certifications are expert places to starting time. These tests cover a range of best practices for Google Ads, and the skills you learn for them will be widely applicable across visitor types. The Shopping Ads certification is also useful for marketers working in retail or eCommerce.

The Skillshop folio for each assessment contains links to complimentary courses and study materials, so you're able to fully fix for the test.

Step 3: Study, Study, Report

To access your study materials, but get to the main Google Ads certification page in Skillshop and choose your exam.

The assessment pages contain written report guides to help you plan and track your progress.

The links in the study guide take you to Google courses that teach you about different subjects the test volition cover.

You tin can likewise browse the Google Ads section in Skillshop to make sure you're familiar with the fundamentals of Google platforms and products.

Each topic within this section contains a fundamentals course likewise as the Google Ads certification assessments, and then you tin bone up on your noesis of the basics.

The fundamentals courses are not posted on the assessment pages—you'll need to go to the main Google Ads section to access them.

Google Ads section in Skillshop

Google also has curated playlists of Google Ads video lessons for anyone who prefers a more visual learning experience.

Besides Google'southward own study materials, tertiary-party learning platforms, blogs (check out AdEspresso'southward The Ultimate Google Ads Guide), and study groups tin also exist helpful for preparing for the exams.

Merely remember that although the Google Ads certification is a free assessment, third-political party providers like Lynda and Udemy will accuse for their materials, then make sure to vet the best pick for you or your team.

Step four: Practice!

One time you've studied, it's time to examination your knowledge. Try using different types of ad formats, new advertising extensions, or new bidding strategies. Practicing the tactics you studied volition aid solidify your knowledge for the assessment.

Besides testing skills on the Ads platform, you lot can also check your cognition by using Google's practice tests in Skillshop.

Taking the practice assessments will help yous see what areas you may need to study more.

Step 5: Take the Test

The assessments are found in Skillshop on the aforementioned pages equally the study materials.

Click on the link and Google volition review the assessment rules before you go started.

The allotted time limit will display on your screen when you take the test.

You cannot pause or close out of your browser, and then make sure everything is set up before you sit downwardly to accept the exam.

Once yous've passed the exam, congratulations! You're officially a Google Ads certified professional.

This is a skill you can share on LinkedIn for your network to meet. Google even provides guidelines for communicating your Google Ads certification condition.

Google Ads Certification Isn't Only Virtually Learning

While it may seem like a lot of work, working hard to pass the Google Ads tests is worth the endeavour.

The certification shows your colleagues, your employer, and your network that you are an expert in your field.

And, most chiefly, preparing for the test will make you a better marketer.

You'll learn how to build more successful campaigns and analyze their performance with Google Analytics.

pruittpontliatich.blogspot.com

Source: https://adespresso.com/blog/google-ads-certification-guide/

Share this post